Marketing funnel design and basic concepts Leslie’s Compass: A Framework for Go-to-Market Strategy Marketing Attribution, Can You See Clearly Now?, Deidre Mahon How Many Leads? Help, I need a Model!,…
Nonprofit Marketing
…but instructive] NeilPatel.com Buffer social media library The Complete LinkedIn Advertising Cheatsheet, Wordstream 12 Subject Line Tester Tools to Boost Your Email Open Rate, Hubspot Really Good Emails 8 Useful…
What is marketing?
…listen. Communicating within a funnel This definition of marketing is perhaps so simple that I can risk complicating it slightly. I’ll do so by introducing a classic marketing framework called…
Intimate Relationships
…same time, the rude push that forces us to fly. Relationships proceed in phases, but those phases can be combined in almost any order. One phase doesn’t necessarily lead to…
It’s (partially) complicated
…most time. 2. Strategic work is complex. Complex systems all work the same way, so we should always expect emergence, chaos, redundancy, and creative destruction in industry competition, financial markets,…
Coaching in person vs. over the phone
…yet a fan of them for coaching. Compared to in-person sessions, I miss the non-visual, embodied energy in the room as a source of information. Compared to audio-only sessions, I…
Unstorytelling
Our default way of experiencing the world is through stories. Whether they come from the latest Good Wife episode, the companies we purchase from, or the theater of our minds,…
Tools
…classes recently gurgled to the top of my YouTube home page, and they are a treat to watch. https://www.youtube.com/watch?v=UMahAGNJHWo Fleming is gracious and effective in this video, and the student…
Combatting systemic racism
…steps toward racial justice in online documents, Lily Janiak (September 2020) Orchestras are Rushing to Add Black Composers. Will it Last?, Joshua Barone (October 2020) Ringside: A Conversation with the…