The Next Us
Create positive system change
The frameworks below can help veteran CEOs, business newbies, and current marketing leaders build powerful and integrated relationship and revenue engines that unlock human energy.
This series includes several of our most popular posts over the past ten years. Zip to just the post you need, or read the entire series from the beginning.
The Three Machines model can be illuminating and practical for social sector organizations. But it requires a few small adjustments and nomenclature changes first.
Everything’s a funnel. The culmination of our Relationships and Revenue series, and the introduction of our Three Machines framework, inspired by Brad Feld.
B2B organizations face an unresolved tension between the need for a unified GTM strategy and the human reality that Marketing and Sales are very different.
Business strategy deals with opportunity, while corporate strategy deals with org structure and operations. Getting both aligned, and getting the board aligned, is key to long-term success.
Brand marketing and performance marketing are in dynamic tension with each other at every step of the marketing funnel.
Marketing = communication. Half of communication is listening.
Brand is a top priority for many businesses, but it often lacks a clear definition, owner, or action plan.
Business, brand, and marketing strategy are separate but related. Doing any one in isolation produces inferior results. Here are some simple but helpful guides.
Here is a simple framework I’ve used the past few years to help enterprises, SMBs, and startups identify their customers.
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