The Gesamtkunstwerk has you. How aesthetics, history, and morality affect and contain the craft of the modern marketer, brand builder, and experience designer.
The Three Machines model can be illuminating and practical for social sector organizations. But it requires a few small adjustments and nomenclature changes first.
As “growth” thinking becomes an implicit and assumed part of all product, relationship, and operational strategy, it will cease to be an independent skill set.
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