We build websites that are gorgeous and that work—structurally, strategically, and as revenue engines.
Most organizations treat their website as a design project. We treat it as the centerpiece of the marketing funnel. Every navigation decision, content pathway, landing page, and call to action is designed to move the right visitors toward the right outcome, whether that’s a donation, an application, a demo request, or a ticket purchase.
Our sites are built on WordPress, optimized for performance and SEO, and designed for scalable information architecture that doesn’t collapse when the organization grows. We pair a world-class design and development with strategy and brand leadership that ensures the site is grounded in positioning and revenue strategy, as well as distinctive aesthetics.
Our clients tell us they are delighted with our digital UX work for our value for dollar, the speed at which we can work, and our ability to foresee important opportunities and gotchas.
We bring:
- A cross-sector perspective, so that your digital experiences don’t just follow current trends or generic playbooks.
- An up-to-the-minute knowledge of contemporary tools and frameworks.
- The ability to assemble the perfect team for each discrete project, leveraging our multiple decades of connections in this space.
Recent clients:
Art Center College of Design, Community Youth Center San Francisco, CORAL.org, Honeycomb.io, Linux Foundation Energy, Mindful Schools, Moneythink, New Tech Network, Nextag (multiple sites), Small Magic, Sundance Channel, Synopsys Software Integrity (multiple sites), Terrain Data, Zazzle
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Case studies
Synopsys Software Integrity
The Next Us worked with the Software Integrity business unit as an embedded team member to help the company position itself successfully in the application security market over a two-year period of rapid growth and expansion. We helped Synopsys integrate its storytelling and visual brand across all marketing and sales touch points and iteratively assimilate the assets of five major acquisitions: Coverity, Codenomicon, Protecode, Seeker, and Cigital.
During this engagement, Synopsys moved from a niche player in the application security space to one of the largest based on revenue, reputation and solution breadth. It also evolved its Software Integrity marketing approach from pure lead gen to a thoughtful mix of demand generation and brand-building at every step of the marketing funnel.
Responsibilities:
- Onsite marketing lead responsible for all aspects of brand strategy and outbound marketing
- Functional manager of all in-house creative resources and outside agencies
- Development and management of all core Synopsys Software Integrity outbound communication tools, including platform and product positioning, messaging architectures, sales decks, tradeshow training materials, visual brand style guides and templates
- Design of Software Integrity cross-channel brand campaigns
- Liaison to Synopsys Corporate Marketing for the year-long redesign of the Synopsys.com corporate website, including referring the final selected design agency and representing all Software Integrity technical, marketing, visual design, and information architecture needs and requirements
Community Youth Center San Francisco
The Next Us has worked with CYC continuously since 2019 as strategic advisor and consulting Head of Development and Marketing. Over the past six years, our key responsibilities have included:
- Leading the rebranding, repositioning, website redesign, and messaging development for the agency’s 50th anniversary
- Leading the design and execution of the Richmond Community Hub capital campaign
- Creating serial cornerstone content assets, including multiple annual reports, Executive Director and board speeches, annual gala materials, and major donor brochures
- Leading the business requirements, design, and/or configuration of key development and marketing systems: Asana, WordPress, Classy, Slack, Constant Contact, Salesforce NPSP, ChatGPT, iWave
Coral Reef Alliance
For the CORAL website relaunch, The Next Us led positioning and messaging, sitewide content development, UX strategy, and WordPress development. Long-time partner Todd Schulte Design led the gorgeous visual design work. The new website helped CORAL break its online and general giving records for the 2021 annual campaign.
Small Magic
The Next Us worked with Small Magic (formerly Birmingham Talks) for a 4-year engagement on positioning, marketing and communications strategy, development strategy, internal capacity development, and brand. For the renaming and relaunch of the brand in January 2024, we led the content strategy and site map for the new website and referred Todd Schulte Design and CloudCatch, who led the exceptional design and WordPress development for the new site. The Next Us also assisted Small Magic with functional management of marketing and the optimization and integration of key operational systems including Asana, Salesforce, Slack, and ChatGPT.