We have worked with many high-profile P2P pioneers and led the marketing function for multiple “infinite scale” e-commerce companies whose revenue functions assume millions of daily users and require an unmatched degree of real-time experimentation and dynamic channel optimization.
Our perspective is that high-velocity consumer markets are often more complex than B2B because their revenue functions typically operate across more channels and intermediaries with more simultaneous signals and interdependent levers. We don’t make the usual distinctions between B2C and B2B—or lead gen and brand-driven marketing—since we’ve cut our teeth repeatedly in environments where these skillsets and mindsets are deeply fused.
We bring the full range of our services to this sector: interim marketing leadership, positioning and messaging, brand, campaign strategy, website and platform UX, content systems, and the operational infrastructure that balances short- and long-term revenue optimization.
Clients: eBay, Zazzle, Nextag, Omidyar Network, Context Partners, Honor, OfferUp, and Bankrate Insurance
Related Services
- Consulting CMO
- Positioning
- Content & Communications
- Brand Strategy
- Brand Experience Design
- Campaigns
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Case Studies
Zazzle
The Next Us worked with Zazzle as an embedded team member to help the company navigate a major transformation of its product, external brand, and internal culture.
In 2012, Zazzle was already a one-of-kind maker platform with a stellar track record and a bold vision for the future. The Next Us worked hands-on with the Zazzle leadership team on brand repositioning and served as interim Chief Marketing Officer (CMO) for two quarters.
As part of this project, The Next Us consulted on brand identity redesign and product experience redesign, and led the cross-channel marketing strategy and creative direction for Zazzle’s 2012 holiday campaign, which exceeded revenue and profitability benchmarks.
Nextag
The Next Us worked with Nextag for 4 years as an external brand consultant and embedded team member responsible for all brand strategy and outbound marketing.
Nextag was an early e-commerce pioneer with an incredible track record for profitability and resilience. Since its inception in the late 1990’s, the company used its data science and lead gen capabilities to help thousands of retailers and content providers maximize their revenue across every device and digital ecosystem. During our engagement, the company also managed a network of over a dozen consumer e-commerce sites worldwide.
Major responsibilities:
- Brand strategy, brand identity design, and messaging for all Nextag major consumer brands: Nextag, Wize.com, and Price Machine
- Positioning, rebranding, site design, and launch for the Wize Commerce corporate parent
- UX design consulting and ongoing optimization for all the brands above
- Onsite Brand Director responsible for all aspects of brand strategy and B2C / B2B outbound marketing (1-year appointment)
- Functional manager of all in-house creative resources and outside agencies
OfferUp
The Next Us led positioning, messaging, brand voice development, and cross-channel content and editorial guidelines for this fast-growing, mobile-first P2P marketplace. OfferUp was named by Forbes to be one of the Top 5 Hottest Startups of 2015, and the company reached a $1B valuation in September 2016.