We create positioning strategies that are holistic, memorable, and strategic.

Positioning is a proactive strategy for creating appropriate, effective, and consistent awareness with external stakeholders.

Positioning connects where an organization exists in the competitive market with how the organization tells its story and where it resides in the hearts and minds of external stakeholders. Positioning and messaging efforts often go hand-in-hand.

Our recent positioning clients include:

Private sector

  • FullContact
  • Honeycomb.io
  • Synopsys Software Integrity
  • Terrain Data
  • Remix
  • Nextag
  • OfferUp
  • Omidyar Network
  • Zazzle
  • Leapfrog Toys
  • Indr Software
  • Bankrate Insurance
  • CRE Income Fund
  • Enhancio
  • Pace Capital

Social sector

  • Coral Reef Alliance
  • Too Small to Fail
  • Community Youth Center of San Francisco
  • New Tech Network
  • Birmingham Talks
  • Apollo Alliance
  • Linux Foundation Energy
  • Moneythink
  • Izzi Early Education
  • Small Magic
  • Community Vision

Partnering with Mark has been transformative for our organization’s strategy and communications work. Not only has The Next Us done phenomenal work for us, but Mark has taught myself and our staff so much in the process. Our partnership has made a tremendous impact on both our internal operations and our impact in our community. And the cherry on top: Mark is just truly fun to work with.

Ruth Ann MossExecutive Director, Small Magic

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