Clarity can be one of our biggest blind spots. On love triangles, artifice, and why messy thinking can be more coherent than smooth.
Trapped energy and imperfect tools
A Jungian model that, despite its limitations and problems, can help unlock individual and organizational potential.
Deviating from the script
Organizations are collaborative fictions—ritualized, enforced, and rarely examined. The quiet work of recognizing what we’re already performing.
Emotions are not the problem
Emotion isn’t noise—it’s movement, information, and intelligence. When leaders learn to stay present to intensity instead of flattening it, systems think more clearly, not less.
Enigmatic signifiers and organizational cognition
Human systems are animated by meaning that is real and consequential yet not consciously legible. Wise leaders participate in that opacity without trying to resolve it completely or prematurely.
Balancing long-term coherence with short-term survival
TAM penetration creates context for revenue optimization. Focusing only on short-term revenue or progress can blind leaders to future switching costs.
TAM, strategic planning, and AI
Does TAM penetration as a concept survive first contact with reality—especially in an era where AI seems to destabilize everything at once?
TAM penetration applied
TAM penetration is an abstraction that illuminates then resolves archetypal strategy and culture problems.
Defining TAM in theory and practice
How TAM cascades from organization-level vision to revenue team goals to channel strategy. It’s TAM penetration all the way down.