Tools make everything easier, if you already know what you’re doing. And if you choose the right tools.
Process
Processes are executional and lead to efficient, predictable results. Wrong process = wrong result.
Methodology
A methodology is a system of methods or a journey of inquiry. Before diving into execution playbooks and tools, be sure you have the right macro approach.
Principles
Principles tend to be simple, annoying, hard to act on—and essential.
Mastery
A series on the importance of connecting principles, methodology, process, tools, and results… in that order.
Product and Marketing
Everything’s a funnel. The culmination of our Relationships and Revenue series, and the introduction of our Three Machines framework, inspired by Brad Feld.
Aligning Marketing and Sales
B2B organizations face an unresolved tension between the need for a unified GTM strategy and the human reality that Marketing and Sales are very different.
Corporate strategy and board optimization
Business strategy deals with opportunity, while corporate strategy deals with org structure and operations. Getting both aligned, and getting the board aligned, is key to long-term success.
One Hundred Years
A prose listicle with some of my favorite works about the last hundred years, from 1917 to 2017.