The Next Us worked with Small Magic (formerly Birmingham Talks) for a 4-year engagement on positioning, marketing and communications strategy, development strategy, internal capacity development, and brand. For the renaming and relaunch of the brand in January 2024, we led the content strategy and site map for the new website and referred Todd Schulte Design and CloudCatch, who led the exceptional design and WordPress development for the new site. The Next Us also assisted Small Magic with functional management of marketing and the optimization and integration of key operational systems including Asana, Salesforce, Slack, and ChatGPT.
- Brand voice
- Consulting CMO
- Content systems and training
- Creative direction
- Marketing strategy
- Positioning and messaging
- Website redesign