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Nonprofit Marketing

Some of our favorite contemporary tools and resources for nonprofit marketers.

by Mark Gibson on 15 Oct, 2020

General marketing

JCA Resource library
The Art of Relevance, Nina Simon
The Cycle, Michael M. Kaiser
Heartwired
Run It Like a Business, Aubrey Bergauer

Social media

Improve Organic Social Content Performance with Data Insights, Capacity Interactive (CI)
Social media calendar and tools for arts marketers (CI)
You Might Have a GA4 Bot Problem, Yosaif Cohain, CI (July 2025)
Sprout Social: Always Up-to-Date Guide to Image and Video Specs

Marketing funnel analytics

Occam’s Razor, Avinash Kaushik
Cheat Sheet: 11 Marketing Attribution Models, Marketo
Digital Attribution Ladder of Awesomeness, Avinash Kaushik
The Effectiveness Equation, Google

  • Related Services
    • Positioning
    • Content and Communications
    • Digital UX Design
  • Related Posts
    • The Three Machines: Nonprofit Edition
  • Related Resources
    • General Nonprofit
    • Nonprofit Development
    • The Art of Business
    • Arts marketing
    • Writing

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