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Nonprofit Marketing

Some of our favorite contemporary tools and resources for nonprofit marketers.

by Mark Gibson on 15 Oct, 2020

General marketing

JCA Resource library
The Art of Relevance, Nina Simon
The Cycle, Michael M. Kaiser
Heartwired
Run It Like a Business, Aubrey Bergauer

Social media

Improve Organic Social Content Performance with Data Insights, Capacity Interactive (CI)
Social media calendar and tools for arts marketers (CI)
You Might Have a GA4 Bot Problem, Yosaif Cohain, CI (July 2025)
Sprout Social: Always Up-to-Date Guide to Image and Video Specs

Marketing funnel analytics

Occam’s Razor, Avinash Kaushik
Cheat Sheet: 11 Marketing Attribution Models, Marketo
Digital Attribution Ladder of Awesomeness, Avinash Kaushik
The Effectiveness Equation, Google

Related Services

  • Consulting CMO
  • Nonprofit RevOps
  • Positioning
  • Content and Communications
  • Digital Experience Design

Related Posts

  • The Three Machines: Nonprofit Edition

Related Resources

  • General Nonprofit
  • Nonprofit Development
  • Arts marketing
  • Writing

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