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Arts marketing

by Mark Gibson on 3 Mar, 2022

Practical tools, ideas, and case studies:

Capacity Interactive downloadable content
Capacity Interactive social media calendar and tools for arts marketers
National Arts Marketing Project resource library
Slover Linett audience research
Study: Audience churn and retention, JCA
Case study: TPAC achieves huge subscription ROI via segmentation, JCA
AMA: Growing your subscription base, JCA
CRM optimization, JCA
Case study: Setting the Stage for a Sold-Out Nutcracker Production, CI
Improve Organic Social Content Performance with Data Insights, CI
Are We All Using the Wrong Tools?, Sam Freeman
Arts Marketing’s Technical Problem, Sam Freeman
Arts Marketing: How Do You Segment?, Sam Freeman
Theatre Marketing: A Brochure Conundrum, Sam Freeman
Predicting the Future, Sam Freeman
The Long Haul Model: Operational Implementation, Aubrey Bergauer
From “Outreach” to “Civic Practice,” Heidi Waleson (April 2020)
Supercool’s Spektrix-integrated paywall (October 2020)

Related Resources

  • The Art of Business
  • Nonprofit Marketing
  • Nonprofit Development
  • COVID-19 Recovery
  • Marketing Excellence

Related Articles

  • The Three Machines: Nonprofit Edition

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