Arts marketing

Practical tools, ideas, and case studies:

Capacity Interactive downloadable content
Capacity Interactive social media calendar and tools for arts marketers
National Arts Marketing Project resource library
Slover Linett audience research
Study: Audience churn and retention, JCA
Case study: TPAC achieves huge subscription ROI via segmentation, JCA
AMA: Growing your subscription base, JCA
CRM optimization, JCA
Case study: Setting the Stage for a Sold-Out Nutcracker Production, CI
Improve Organic Social Content Performance with Data Insights, CI
Are We All Using the Wrong Tools?, Sam Freeman
Arts Marketing’s Technical Problem, Sam Freeman
Arts Marketing: How Do You Segment?, Sam Freeman
Theatre Marketing: A Brochure Conundrum, Sam Freeman
Predicting the Future, Sam Freeman
The Long Haul Model: Operational Implementation, Aubrey Bergauer
From “Outreach” to “Civic Practice,” Heidi Waleson (April 2020)
Supercool’s Spektrix-integrated paywall (October 2020)