…model to talk about the competitive environment and growth trajectory for all organizations: I noted that every organization, at every level of scale, must become either the market leader or…
Drawing the owl
…fluffy, and indeed, simplifying a complex topic distorts it (turning our semiotic rainforest into astroturf). At the same time, every complex topic also has an underlying theme, and every complicated…
Growth basics
…company collapses. A nonprofit opera company finds that it needs dramatic increases in donations to compete with new entertainment options like Netflix and to make its programming relevant to a…
Consulting CMO
…maximize their revenue across every device and digital ecosystem. During our engagement, the company also managed a network of over a dozen consumer e-commerce sites worldwide. Major responsibilities: Brand strategy,…
It’s (partially) complicated
…systems… by streamlining complexities, charging ahead while ignoring real-world complications, or floating 40,000 feet above practical realities. Trying to make a complex system more efficient is a particular danger, since…
Intimate Relationships
…sustained forever and can endure even when a relationship ends. Commitment builds trust and creates the foundation for a long-term working partnership. Unlike love, which is one-sided, commitment is two-sided….
Leadership and Coaching
Leadership coaching is not a formal discipline, nor could it ever be: there isn’t a universal definition of what “leadership” even is, nor a single leadership style that will work…
Plague Economy
The near-term macroeconomic environment will get weirder and more fragmented. See Postneoliberalism and The Great Work for more context. The latest—Q4 2022 commentary Sea change, Howard Marks (December 2022) This…
Campaigns
…simultaneously. We cut our teeth as a Head of Marketing working for multiple “infinite catalog” e-commerce companies running brand and lead gen campaigns at turbo scale. Download our campaigns portfolio…