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…their own Theory of Change. Nonprofit Relationship functions Like any organization, a nonprofit needs to maintain tight relationships with a wide range of external stakeholders—strategic partners, community leaders, press, employee…

…awareness, positioning, and design, and so it never really gets articulated, and therefore never really gels. I’ve been doing brand work for a long time, across a wide range of…

Our default way of experiencing the world is through stories. Whether they come from the latest Good Wife episode, the companies we purchase from, or the theater of our minds,…

…use the real-time business of the arts as a practical example of how visionary organizations are taking risks in today’s fragmented, chaotic environments, against incredible odds.  https://www.youtube.com/watch?v=g2dYbX5DIXM COVID-19 recovery Tools…

…and tools I use most often to design, evaluate, and optimize integrated Marketing/Sales functions. 1. TAM -> PMF -> GTM -> PCF Any growing business can be described as an…

Sometimes our thoughts or emotions get overwhelming, repetitive. We get lost in their reality, and lose touch with the real world. At times like these, it’s helpful to remember that the…

We’d love to hear about your latest goal, challenge, opportunity, or question. Name* First Last Organization* Email* How can we help?* Project need: Strategy Leadership Marketing Brand Email This field…

…Product and Marketing, how is it different from just product marketing? My belief is that there is no difference. There’s only one skill, one discipline here. Freemium SaaS companies and…

…Free Resource Library Fundraising in Uncertain Times, E. Haynes et al (November 2020) 5-Step Fundraising Appeals That Get Dollars: Open with a Story, Wonderforgood What Shape is Your Donor Pyramid?,…