…Aida. Here is a video from early in her career: https://www.youtube.com/watch?v=G-W–M_VMIY And another from her farewell performance in Aida at the Met in 1985: https://www.youtube.com/watch?v=74HvM1lDUdw This last clip captures a…
Gesamtkunstwerk
…“fake news,” buying the latest device, watching our latest fictions on said device. David Rock has pointed out that when the brain can’t decide if something is good or bad,…
Becoming #1
…the thesis that in every competitive environment there are two leaders: a market leader and a thought leader. The thought leader—aka the “challenger brand”—must do several things to create awareness…
What is positioning?
…and viewpoints: Positioning defines how external audiences see a company or product relative to its competitors. In practice, positioning answers three questions: Where are we in the competitive landscape? What…
Who is your customer?
…focuses your attention. Where you focus your attention creates your world. Knowing your customer is also essential. But surprisingly, in all their day-to-day busyness, companies can easily forget exactly who…
Principles
…character: Germont is the bad guy, but unintentionally so. https://www.youtube.com/watch?v=v69gHTw71uM Hampson is a teacher as well as a singer, and if you search his name on YouTube, most of the…
Brand marketing vs. performance marketing
…with the established value proposition. Communication piece For every communication piece—say, a radio ad, SEM ad, or landing page—we must consider the relative proportion of brand elements and performance-related calls…
The Six Centers
…have to keep the glass clean.”- Dame Janet Baker To organizations everywhere: The best way to nurture, respect, and understand all six centers is to keep the glass clean. https://www.youtube.com/watch?time_continue=1&v=r_3i1bzthDQ…