…time, the biome can be healed and rejuvenated. Solutions Public-private partnerships are the key to tackling climate change, WEF Third Derivative Linux Foundation Energy Sylvanaqua Farms Climate Tech’s Four Valleys…
Scaling a small business
…from a niche player to a thought leader requires a much higher investment in time and energy dedicated to marketing and brand (as well as, of course, operations and product)….
Navigating through chaos
We all get overwhelmed sometimes. Our stories, resources, and energy can be insufficient to accommodate a new reality. We become disorganized, inefficient. Like any complex system, we enter a chaos state. This is…
Aligning Marketing and Sales
…post, I complicated this model slightly, by adding a fourth circle for corporate strategy: For B2B companies, however, there is at least one more circle that’s conspicuously missing, and I…
Messaging
…Alliance Izzi Early Education FullContact Honeycomb.io Synopsys Software Integrity Terrain Data Community Youth Center San Francisco Nextag OfferUp Omidyar Network Zazzle Leapfrog Toys Linux Foundation Energy Bankrate Insurance Birmingham Talks…
Understanding history
1619 to the present Caste, Isabel Wilkerson White Trash: The 400-Year Untold History of Class in America, Nancy Isenberg The 1619 Project, NY Times The Case for Reparations, Ta-Nehisi Coates…
It’s (not) complicated
…all be examined at the level of dynamic complexity or detail complexity. Dynamic complexity focuses on the key variables that matter. It merits more attention. Detail complexity either distracts us with minutiae or gives us…
What is brand?
…a few of these one at a time. Brand is not… Design. Design is wonderful. It’s an integral part of sustaining relationships and facilitating clear, consistent bi-directional communication. I love high-quality…
What is positioning?
…and viewpoints: Positioning defines how external audiences see a company or product relative to its competitors. In practice, positioning answers three questions: Where are we in the competitive landscape? What…