A consulting Head of Development and Marketing enables nonprofits to integrate and optimize their relationship and revenue functions, maintain continuity and excellence during times of change, and build organizational capacity prior to a more permanent hire.
As a consulting Head of Development and Marketing, we can jump in quickly to execute, strategize, and evolve the existing functions, ensuring that your revenue and external relationship strategies are deeply integrated into your culture and optimized for your specific goals. We can right-size our allocation to fit your specific needs, and with our exceptional network, we can pull weight, navigate transition, and then seamlessly exit the business when the time’s right.
Our typical nonprofit responsibilities include:
Development
- Annual, capital, and endowment campaign design and execution
- CRM and tech stack evaluation, evolution and management
- Grantwriting and grant management
- Major donor program design, execution, and evolution
- Donor identification, qualification, cultivation, solicitation, and stewardship
- Appropriate integration of Development and other relationship and revenue functions (marketing, box office, audience engagement, public affairs, community outreach, board development, etc.)
- Cross-departmental business process design
- Functional and performance management of internal teams
- Internal training and mentoring
- Rollout and/or optimization of Salesforce, Classy, iWave, Constant Contact
Marketing
- All outbound marketing, analytics, and results
- All marketing operations
- All content and communications
- All individual channel strategies
- Agency management
- Long-term planning
- Brand positioning and messaging
- Rollout and/or optimization of Asana, WordPress, Google Analytics, or Slack
Board evolution
- Board capacity building
- Strategic planning
- Board engagement
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Partnering with Mark has been transformative for our organization’s strategy and communications work. Not only has The Next Us done phenomenal work for us, but Mark has taught myself and our staff so much in the process. Our partnership has made a tremendous impact on both our internal operations and our impact in our community. And the cherry on top: Mark is just truly fun to work with.
Case Studies
Community Youth Center San Francisco
The Next Us has worked with CYC continuously since 2019 as strategic advisor and consulting Head of Development and Marketing. Over the past five years, our key responsibilities have included:
- Leading the rebranding, repositioning, website redesign, and messaging development for the agency’s 50th anniversary
- Leading the design and execution of the Richmond Hub capital campaign
- Creating serial cornerstone content assets, including multiple annual reports, Executive Director and board speeches, annual gala materials, and major donor brochures
- Leading the business requirements, design, and/or configuration of key development and marketing systems: WordPress, Genesis, Classy, Slack, Constant Contact, Salesforce NPSP, iWave