Arts marketing

Practical tools, ideas, and case studies

Tessitura
Can AI help find new customers and donors?, Tessitura Network (April 2025)

Tessitura integrations
DonorSearch
Prospect2

Capacity Interactive
Downloadable content
Social media calendar and tools for arts marketers
Case study: Setting the Stage for a Sold-Out Nutcracker
Improve Organic Social Content Performance with Data Insights
Cultural Compass: Digital Marketing Benchmarks to Guide Arts and Cultural Institutions, Capacity Interactive (June 2024)

JCA
JCA Resources
AMA: Growing your subscription base
CRM optimization

Sam Freeman
Are We All Using the Wrong Tools?
Arts Marketing’s Technical Problem
Arts Marketing: How Do You Segment?
Theatre Marketing: A Brochure Conundrum
Predicting the Future
A Beginners Guide to Theatre Pricing

Other
National Arts Marketing Project resource library
Slover Linett audience research
The Long Haul Model, Aubrey Bergauer
From “Outreach” to “Civic Practice,” Heidi Waleson (April 2020)
Supercool’s Spektrix-integrated paywall (October 2020)
The San Antonio Symphony Story: Trust No One. Ever. (2021), Song of the Lark
An Open Letter to the San Francisco Symphony (2025), Song of the Lark
Run It Like A Business, Aubrey Bergauer
David Lomelì LinkedIn post on opera industry transformation and the end of Opera News (Fall 2023)
Cultural website performance 2025, Substrakt
The Top 40 Most Arts-Vibrant Communities of 2024, SMU DataArts