Practical tools, ideas, and case studies
Recent
Run It Like A Business, Aubrey Bergauer
David Lomelì LinkedIn post on opera industry transformation and the end of Opera News (Fall 2023)
Capacity Interactive
Downloadable content
Social media calendar and tools for arts marketers
Case study: Setting the Stage for a Sold-Out Nutcracker
Improve Organic Social Content Performance with Data Insights
JCA
Study: Audience churn and retention
Study: TPAC achieves huge subscription ROI via segmentation
AMA: Growing your subscription base
CRM optimization
Sam Freeman
Are We All Using the Wrong Tools?
Arts Marketing’s Technical Problem
Arts Marketing: How Do You Segment?
Theatre Marketing: A Brochure Conundrum
Predicting the Future
Other
National Arts Marketing Project resource library
Slover Linett audience research
The Long Haul Model, Aubrey Bergauer
From “Outreach” to “Civic Practice,” Heidi Waleson (April 2020)
Supercool’s Spektrix-integrated paywall (October 2020)
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