General marketing
Telling and Spreading Stories that Fuel Change, Rockefeller Foundation
Study: Audience churn and retention, JCA
Case study: TPAC achieves huge subscription ROI via segmentation strategies, JCA
AMA: Growing your subscription base, JCA
CRM optimization, JCA
The Art of Relevance, Nina Simon
The Cycle, Michael M. Kaiser
Heartwired
Social media
The SEO Tips That Helped Tally 20 Million Visits Per Month
For Advanced Facebook Marketers, Jon Loomer
SimplyMeasured social marketing resources
Buffer podcast: The Science of Social Media
Here’s How a Fast-Growing SaaS Company Shares to Social Media [dated but instructive]
NeilPatel.com
Buffer social media library
The Complete LinkedIn Advertising Cheatsheet, Wordstream
12 Subject Line Tester Tools to Boost Your Email Open Rate, Hubspot
Really Good Emails
8 Useful TikTok Marketing Tactics, Neil Patel
Your Livestream Platform Guide, Catalyst Interactive
Improve Organic Social Content Performance with Data Insights, CI
The Superhuman Guide to Twitter Advanced Search, Buffer
Sprout Social: Always Up-to-Date Guide to Image and Video Specs
Capacity Interactive social media calendar and tools for arts marketers
How Does the TikTok Algorithm Work? (Later)
The Ultimate Guide to Instagram Analytics (Later)
8 Ways to Cheat the Instagram Algorithm (Later)
Marketing funnel analytics
Occam’s Razor, Avinash Kaushik
Cheat Sheet: 11 Marketing Attribution Models, Marketo
Digital Attribution Ladder of Awesomeness, Avinash Kaushik
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