General marketing
Telling and Spreading Stories that Fuel Change, Rockefeller Foundation
Study: Audience churn and retention, JCA
Case study: TPAC achieves huge subscription ROI via segmentation strategies, JCA
AMA: Growing your subscription base, JCA
CRM optimization, JCA
The Art of Relevance, Nina Simon
The Cycle, Michael M. Kaiser
Heartwired
Social media
Improve Organic Social Content Performance with Data Insights, CI
Sprout Social: Always Up-to-Date Guide to Image and Video Specs
Capacity Interactive social media calendar and tools for arts marketers
Marketing funnel analytics
Occam’s Razor, Avinash Kaushik
Cheat Sheet: 11 Marketing Attribution Models, Marketo
Digital Attribution Ladder of Awesomeness, Avinash Kaushik
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