Brand is a top priority for many businesses, but it often lacks a clear definition, owner, or action plan.
It’s (not) complicated
We all understand simple mechanical systems like pulleys. Complex systems, like rain forests, however, work differently.
Homeostasis
Homeostasis is a powerful concept. Change, even positive change, will stress a complex system.
Three kinds of strategy
Business, brand, and marketing strategy are separate but related. Doing any one in isolation produces inferior results. Here are some simple but helpful guides.
Built to Leap
Successful global companies must reinvent themselves repeatedly to avoid endgame. What does it mean to be Built to Leap?
Strategic planning made simple
Strategic planning recommendations for startups, small businesses, social entrepreneurs, and enterprises.
Who is your customer?
Here is a simple framework I’ve used the past few years to help enterprises, SMBs, and startups identify their customers.
When your business needs vision
Vision is a goal. It is not a story, an idea, or plan. It is not a means to an end—it is the end itself.
Resilience, innovation, lean startups
We need more resilient systems, and disruptive innovation is, to a large extent, how we’ll get there. Lean Startup therefore is a right idea at the right time. It’s not just for startups—it’s for everyone.