Business, brand, and marketing strategy are separate but related. Doing any one in isolation produces inferior results. Here are some simple but helpful guides.
Strategic planning made simple
Strategic planning recommendations for startups, small businesses, social entrepreneurs, and enterprises.
Who is your customer?
Here is a simple framework I’ve used the past few years to help enterprises, SMBs, and startups identify their customers.
When your business needs vision
Vision is a goal. It is not a story, an idea, or plan. It is not a means to an end—it is the end itself.
Resilience, innovation, lean startups
We need more resilient systems, and disruptive innovation is, to a large extent, how we’ll get there. Lean Startup therefore is a right idea at the right time. It’s not just for startups—it’s for everyone.
Networks, communities, tribes, cults
Thoughts on different models for social organization: networks, communities, tribes, cults. Inspired by Umair Haque, Robert Putnam, Douglas Atkin, et al.