Corporate strategy and board optimization

Organizations excel when they connect their business, brand, and marketing strategies. Doing so increases internal efficiency and creates a scalable foundation for future growth. I’ve been fleshing out this idea for several years as a series of concepts and practical exercises, starting with my original post “Three kinds of strategy” (2012), up to the most recent one “Brand marketing vs. performance marketing” (2017). I’ve explored each of these three circles from left to right—from business vision to full-funnel marketing analytics. But this simple picture I’ve been painting is incomplete. Today, I want to complicate it slightly, by adding a new…

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