We train internal teams so they can level up and manage their content and marketing systems with confidence.
Marketing runs on systems, not willpower.
Once an editorial calendar, marketing automation system, lead scoring methodology, CRM, sales enablement knowledge base, and external website are correctly configured, many organizations can run them on their own very efficiently and with a high sense of ownership. With better tools and directional clarity, junior and mid-level marketers can step into leadership roles for the first time.
In conjunction with or instead of strategy development and tools deployment, we are happy to help with training, so organizations can confidently manage their content systems on their own.
Our trainings often cover:
- Asana
- Brand voice and tone
- Sales enablement infrastructure
- Website design and management
- General business writing
- Positioning and messaging
- Marketing analytics (e.g., how to measure ROI from PR)
- Hubspot, Marketo, and other marketing automation tools
- An integrated approach to positioning, SEO, and content marketing
Partnering with Mark has been transformative for our organization’s strategy and communications work. Not only has The Next Us done phenomenal work for us, but Mark has taught myself and our staff so much in the process. Our partnership has made a tremendous impact on both our internal operations and our impact in our community. And the cherry on top: Mark is just truly fun to work with.
