Good content results in measurable, scalable, and optimal business value.
Content marketing is a deliberate approach to cross-channel content development that raises awareness at the top of the funnel (TOFU), accelerates conversion mid-funnel (MOFU), and increases on-message, unincented positive word of mouth at the bottom of the funnel (BOFU).
We work with clients to define an appropriate content marketing approach, build management and analytics infrastructure, and then populate and steward cross-channel editorial calendars. We also frequently work with clients to appropriately balance brand storytelling and conversion-oriented content across their marketing mix. Some of the tools we use most frequently include Asana, Cision, Google Analytics, Google Data Studio, Hootsuite, Hubspot, and Percolate.
We can work with existing teams and bring in external writers and channel specialists as needed to fill any gaps, working with our extensive network of writers and content experts.