Unlock human
energy.

We help visionary organizations across sectors grow their revenue, skills, and impact.


We think across sectors and levels of scale, realizing advantages that are often missed in today’s world of silo specialties and generic playbooks.

All of our work comes to life in concrete action and durable, scalable systems.

Enigmatic signifiers and organizational cognition

Enigmatic signifiers and organizational cognition

Human systems are animated by meaning that is real and consequential yet not consciously legible. Wise leaders participate in that opacity without trying to resolve it completely or prematurely.

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TAM, strategic planning, and AI

TAM, strategic planning, and AI

Does TAM penetration as a concept survive first contact with reality—especially in an era where AI seems to destabilize everything at once?

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TAM penetration is the vision

TAM penetration is the vision

Benchmark your organization's goals against external reality, not internal history.

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The Six Centers (simplified)

The Six Centers (simplified)

Why culture eats strategy for breakfast, and how to make sense of the competing priorities that all businesses face. A "pocket version" of my original post.

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