Marketing dysfunction is often structural. Built-in marketing scales clarity. Bolt-on marketing scales drag.
Balancing long-term coherence with short-term survival
TAM penetration creates context for revenue optimization. Focusing only on short-term revenue or progress can blind leaders to future switching costs.
TAM, strategic planning, and AI
Does TAM penetration as a concept survive first contact with reality—especially in an era where AI seems to destabilize everything at once?
TAM penetration applied
TAM penetration is an abstraction that illuminates then resolves archetypal strategy and culture problems.
Defining TAM in theory and practice
How TAM cascades from organization-level vision to revenue team goals to channel strategy. It’s TAM penetration all the way down.
TAM penetration is the vision
Benchmark your organization’s goals against external reality, not internal history.
Total Addressable Market penetration
TAM penetration measures business growth and connects business strategy with revenue strategy.
The Three Machines: Nonprofit Edition
The Three Machines model can be illuminating and practical for social sector organizations. But it requires a few small adjustments and nomenclature changes first.