Marketing = communication. Half of communication is listening.
What is brand?
Brand is a top priority for many businesses, but it often lacks a clear definition, owner, or action plan.
Unstorytelling
Our default way of experiencing the world is through stories, but resilient individuals and organizations also practice unstorytelling.
Mindful metaphors
The secret to being miserable and/or unsuccessful is to believe your own thinking.
Who is your customer?
Here is a simple framework I’ve used the past few years to help enterprises, SMBs, and startups identify their customers.