The Next Us
Create positive system change
Positioning connects an organization’s business, brand, and marketing strategies… or doesn’t. The posts below can help you pick the right positioning strategy for your situation and growth stage.
It’s never been easier to start a small business. It’s never been harder to scale a small business.
Positioning defines how external audiences see a company relative to its competitors. It articulates where we fit into both the competitive landscape and our customers’ minds.
Whether they are a niche player, thought leader, or market leader, every brand communicates as if they are #1 in their respective space.
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