Archives: September 2017

Becoming #1, part two

I asserted in my last post that every organization, in every space, is forced to describe itself as the best at what it does. Something about this is clearly bananas. First of all, the notion that everyone is the best defies basic logic. It’s as delusional as saying that in Lake Wobegone, all the students are above-average. If every company is #1, then none has any meaningful competition. Yet venture capitalists, who tend to know a thing…

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Becoming #1

Long ago a colleague recommended that I read the book Eating the Big Fish by Adam Morgan. I did. At the time, I thought it was interesting, if simplistic. And then I continued to use it as a key tool in my professional work for the next dozen years. The core idea in Eating the Big Fish is that there are large incumbents in every market space, but “little fish” can come to dominate the ecosystem through…

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