A prose listicle with some of my favorite works about the last hundred years, from 1917 to 2017.
Brand marketing vs. performance marketing
Brand marketing and performance marketing are in dynamic tension with each other at every step of the marketing funnel.
What is positioning?
Positioning defines how external audiences see a company relative to its competitors. It articulates where we fit into both the competitive landscape and our customers’ minds.
Becoming #1
Whether they are a niche player, thought leader, or market leader, every brand communicates as if they are #1 in their respective space.