Built to Leap

One of the questions I’ve been asked most frequently in the past year is whether I think Google+ will put Facebook out of business. Or vice versa. Either way my answer is no. Some context: I am an early adopter and daily user of both platforms. I’ve studied their businesses and believe they work very differently. I predict both companies will continue to thrive for a long time. But there is one distinction I would make. I think Facebook today, for all its current success and momentum, is in a trickier position than Google. In the past year, Google has signaled…

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