Here is a simple framework I’ve used the past few years to help enterprises, SMBs, and startups identify their customers.
When your business needs vision
Vision is a goal. It is not a story, an idea, or plan. It is not a means to an end—it is the end itself.
Dealing with dull
In the play Our Town, the Stage Manager says at the end that only “poets and saints” realize their lives as they live it. But that richness of experience is actually available to all of us.
Resilience, innovation, lean startups
We need more resilient systems, and disruptive innovation is, to a large extent, how we’ll get there. Lean Startup therefore is a right idea at the right time. It’s not just for startups—it’s for everyone.