Networks, communities, tribes, cults

You are a change agent with an idea, and you need others to bring it to life. What kind of group do you create? You are a chief marketing officer who wants to nurture relationships with several external constituencies. Which digital tools will best support you? You are an entrepreneur who has built or inherited a group. How do you optimize and scale your organization to achieve its ends? I am fascinated by different models for organizing human activity. I think we instinctively categorize groups based on their intentions, geography, history, or legal status. But if we instead focus on…

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