Expertise

We focus on the economic, technological, and social trends that affect all sectors equally. Our generalist perspective is informed by some particular, defining experiences.

By Sector

PRIVATE SECTOR

B2B SaaS
We’ve worked deeply with many B2B SaaS companies selling highly technical software products to multiple, highly technical buyers. Relevant work: Synopsys Software Integrity, Honeycomb.io, Linux Foundation Energy, Terrain Data (now part of Confluent), FullContact, Indr Software, Enhancio.

Our perspective: While AI-centric paradigms increasingly shape the frontier of tech, the B2B SaaS playbook remains one of the most mature and widely applicable models for marketing funnel design, segmentation, and analysis. It provides a foundational operating grammar that other sectors often lack. At the same time, SaaS is in many ways simpler than domains like the arts or social/public sector partnerships— which introduce more diffuse audiences, more internal and external stakeholder complexity, and less linear value pathways. Our cross-sector approach helps us apply the strengths of SaaS thinking where they belong, while understanding where its assumptions break down and must be re-imagined.

B2B2C
We have worked with many high-profile P2P pioneers and led the marketing function for multiple “infinite scale” e-commerce companies whose revenue functions assume millions of daily users and require an unmatched degree of real-time experimentation and dynamic channel optimization. Relevant work: eBay, Zazzle, Nextag, Omidyar Network, Context Partners, Honor, OfferUp, and Bankrate Insurance.

Our perspective: High-velocity consumer markets are often more complex than B2B because their revenue functions typically operate across more surfaces with more simultaneous signals and interdependent levers. We don’t make the usual distinctions between B2C and B2B—or lead gen and brand-driven marketing—since we’ve cut our teeth repeatedly in environments where these skillsets and mindsets are deeply fused.

B2C
Our B2C portfolio includes the high-scale e-commerce companies noted above, major household-name hardware companies (under NDA), Leapfrog Toys, and omnichannel retailers such as MacPherson’s, Tea Collection, and Title Nine.

Our perspective: The commonalities between B2B and B2C business models and marketing practices are more important than the differences, and many companies that appear to be B2C are actually more usefully seen and understood as B2B2C.

B2B2G / B2G
Our experience spans organizations that sell into government, integrate with government systems, or rely on public-sector partners to deliver impact. Relevant work includes Synopsys Software Integrity, Linux Foundation Energy, Remix, and U.S. Digital Response.

Our perspective: The public sector is the largest, most complicated , and most influential “customer” in the economy. All ambitious organizations must attend to the public sector to maximize their impact and longevity.

SOCIAL SECTOR

We have worked extensively with nonprofits as a marketing lead, change agent, and executive coach, often jumping into situations with high visibility, stakes, and stakeholder complexity. Relevant work: Apollo Alliance, Community Vision, Clinton Foundation, Coral Reef Alliance, Endeavor.org, GlobalGiving, Linux Foundation Energy, Omidyar Network, Public Bank East Bay, Ulupono, U.S. Digital Response.

Our perspective: The primary difference between the social and private sectors is that in nonprofits, power is more distributed and stakeholder alignment is both more difficult and more critical.

 

By Technology Platform

Here is an abbreviated list of some of the technologies we use very frequently.

By Theme