Scaling success
Enterprise scale means more power... and unfortunately, more inertia. Here are some resources that can help you harness your organization's human energy to achieve breakthroughs.
Corporate strategy and board optimization
Business strategy deals with external market opportunity, while corporate strategy deals with organizational structure and operations. Stewarding both becomes increasingly challenging as organizations scale.
Built to Leap
The growth curves of different organizations are mathematically predictable based on their type. Large-scale enterprises have the unique challenge of maximizing their current position while leaping to the next growth model to avoid obsolescence.
When your business needs vision
Unless you’re a serial entrepreneur, a lack of vision can be hard to diagnose. Here are the top three signs your organization has a vision problem: 1. You don’t know how to filter the multiple good opportunities before you. 2. You don’t know what big…
Marketing
All previous The Next Us posts about brand marketing, positioning, funnel design, and audience segmentation.
Writing
My favorite resources for business writing, management narratives, marketing communication, and writing in general.
Becoming #1
Whether they are a niche player, thought leader, or market leader, every brand must communicate as if they are #1 in their respective space.
Leadership and coaching
Some of my favorite resources related to leadership, management, professional development, and career management.
Brand marketing vs. performance marketing
Brand and performance marketing are in dynamic tension with each other at every step of the marketing funnel. Learn how to integrate the two in a way that optimally serves your opportunity and audiences.
Recommended Reading
Business strategy
Marketing strategy + operations
Enterprise Clients
In addition the businesses below, we have also worked with three of the world's largest and most recognizable consumer electronics companies. (But we're not allowed to mention them by name.)
