Scaling success
Enterprise scale means more power... and unfortunately, more inertia. Here are some resources that can help you harness your organization's human energy to achieve breakthroughs.
Corporate strategy and board optimization
Business strategy deals with external market opportunity, while corporate strategy deals with organizational structure and operations. Stewarding both becomes increasingly challenging as organizations scale.
Built to Leap
The growth curves of different organizations are mathematically predictable based on their type. Large-scale enterprises have the unique challenge of maximizing their current position while leaping to the next growth model to avoid obsolescence.
When your business needs vision
Unless you’re a serial entrepreneur, a lack of vision can be hard to diagnose. Here are the top three signs your organization has a vision problem: 1. You don’t know how to filter the multiple good opportunities before you. 2. You don’t know what big…
Marketing
All previous The Next Us posts about brand marketing, positioning, funnel design, and audience segmentation.
Writing
My favorite resources for business writing, management narratives, marketing communication, and writing in general.
Becoming #1
Whether they are a niche player, thought leader, or market leader, every brand must communicate as if they are #1 in their respective space.
Recommended Reading
Business strategy
Marketing strategy + storytelling
Percolate marketing resource library
SimplyMeasured social marketing resources
Wired for Story, Lisa Cron
The Culture Code, Clotaire Rapaille
The Sense of Style, Stephen Pinker
Stories of management [keynote], Art Kleiner
Tableau Dashboard Starters
SimplyMeasured social marketing resources
Wired for Story, Lisa Cron
The Culture Code, Clotaire Rapaille
The Sense of Style, Stephen Pinker
Stories of management [keynote], Art Kleiner
Tableau Dashboard Starters
Leadership, coaching, and culture
Quiet Leadership, David Rock
Coaching with the Brain in Mind: Foundations for Practice, David Rock and Linda J. Page
The Hard Thing About Hard Things, Ben Horowitz
Team of Rivals, Doris Kearns Goodwin
15 Commitments of Conscious Leadership, Conscious Leadership Forum
Coaching: Evoking Excellence in Others, James Flaherty
Ready to Lead, Alan Price
Who Really Matters, Art Kleiner
Coaching with the Brain in Mind: Foundations for Practice, David Rock and Linda J. Page
The Hard Thing About Hard Things, Ben Horowitz
Team of Rivals, Doris Kearns Goodwin
15 Commitments of Conscious Leadership, Conscious Leadership Forum
Coaching: Evoking Excellence in Others, James Flaherty
Ready to Lead, Alan Price
Who Really Matters, Art Kleiner
