Business strategy deals with external market opportunity, while corporate strategy deals with organizational structure and operations. Stewarding both becomes increasingly challenging as organizations scale.
The growth curves of different organizations are mathematically predictable based on their type. Large-scale enterprises have the unique challenge of maximizing their current position while leaping to the next growth model to avoid obsolescence.
Unless you’re a serial entrepreneur, a lack of vision can be hard to diagnose. Here are the top three signs your organization has a vision problem: 1. You don’t know how to filter the multiple good opportunities before you. 2. You don’t know what big…
All previous The Next Us posts about brand marketing, positioning, funnel design, and audience segmentation.
My favorite resources for business writing, management narratives, marketing communication, and writing in general.
Whether they are a niche player, thought leader, or market leader, every brand must communicate as if they are #1 in their respective space.
Some of my favorite resources related to leadership, management, professional development, and career management.
Brand and performance marketing are in dynamic tension with each other at every step of the marketing funnel. Learn how to integrate the two in a way that optimally serves your opportunity and audiences.