# The Next Us: Create positive system change > The Next Us partners with visionary organizations across sectors to optimize revenue, integrate operations, and drive scalable growth\. Generated by Yoast SEO v28.2, this is an llms.txt file, meant for consumption by LLMs. ## Pages - [Home](https://thenext-us.com/): We partner with visionary organizations across sectors to optimize revenue, integrate operations, and drive scalable growth\. - [Solutions](https://thenext-us.com/solutions/): Our favorite resources for unlocking human energy for individuals, organizations, and sectors\. - [Resources](https://thenext-us.com/resources/): Our favorite resources for unlocking human energy for individuals, organizations, and sectors\. - [Insights](https://thenext-us.com/insights/) - [About](https://thenext-us.com/about/): The Next Us helps visionary organizations across sectors grow their revenue, skills, and impact\. ## Posts - [Built\-in marketing](https://thenext-us.com/2026/02/built-in-marketing/): Marketing dysfunction is often structural\. Built\-in marketing scales clarity\. Bolt\-on marketing scales drag\. - [TAM, strategic planning, and AI](https://thenext-us.com/2025/12/tam-penetration-strategic-planning-and-ai/): Does TAM penetration as a concept survive first contact with reality—especially in an era where AI seems to destabilize everything at once? - [Built to leap](https://thenext-us.com/2026/04/built-to-leap/): Organizations today must respond skillfully, and differently, when waves of external change begin stacking up\. - [Emotions are not the problem](https://thenext-us.com/2025/12/emotion-as-information/): Emotion isn’t noise—it’s movement, information, and intelligence\. When leaders learn to stay present to intensity instead of flattening it, systems think more clearly, not less\. - [What the environment knows](https://thenext-us.com/2026/03/what-the-environment-knows/): Organizations run on systems, not people\. When the systems are strong, the context itself becomes a teacher\. ## Case Studies - [Small Magic](https://thenext-us.com/case-study/small-magic/) - [Leapfrog Toys](https://thenext-us.com/case-study/leapfrog-toys/) - [OfferUp](https://thenext-us.com/case-study/offerup/) - [Community Youth Center San Francisco](https://thenext-us.com/case-study/community-youth-center-san-francisco/) - [Nextag](https://thenext-us.com/case-study/nextag/) ## Services - [AI Strategy \& Integration](https://thenext-us.com/service/ai-strategy/): We help organizations use AI to reorganize how work actually happens—from workflow design and revenue optimization to embedded Chief AI Officer leadership, starting with a concrete use case and scaling from there\. - [Consulting CMO](https://thenext-us.com/service/consulting-cmo/): A consulting Chief Marketing Officer \(CMO\) enables organizations to maintain continuity and excellence during times of change or to “level up” the marketing function prior to a more permanent hire\. - [Nonprofit RevOps](https://thenext-us.com/service/nonprofit-revops/): We help nonprofits integrate and optimize their relationship and revenue functions, maintain continuity and excellence, and build organizational capacity during times of change\. - [Organizational Cognition](https://thenext-us.com/service/organizational-cognition/): We design the processes, governance, and cross\-functional workflows that determine how organizations perceive, decide, and coordinate—then make them visible and durable in the systems teams already use\. - [Change Management](https://thenext-us.com/service/change-management/): We work with organizations to navigate transitions, upgrade their systems and cultures, and ensure they have the right people in the right seats\. ## Resources - [Arts history](https://thenext-us.com/resource/the-great-work/the-art-of-business/arts-history/): An abbreviated and eclectic history of classical music, popular music, and the performing arts - [Civilization debt](https://thenext-us.com/resource/civilization-debt/): How to optimistically make peace with global systems collapse\. - [Anti\-racism](https://thenext-us.com/resource/the-great-work/anti-racism/): Resources for combatting systemic racism in individuals and organizations, across sectors and society\. - [Understanding the present](https://thenext-us.com/resource/the-great-work/anti-racism/understanding-the-present/): Individual and artistic responses to racism in America today: online, in song, in community, in anger and in hope\. - [Combatting systemic racism](https://thenext-us.com/resource/the-great-work/anti-racism/combatting-systemic-racism/): Effecting positive change within individuals, organizations, industries, sectors, and societies\. ## Solutions - [Education](https://thenext-us.com/solutions/education/): We have worked in education for over 20 years—from early childhood through higher education, schools through ed\-tech through youth development\. - [Social Sector](https://thenext-us.com/solutions/social-sector/) - [Technology](https://thenext-us.com/solutions/technology/) - [Capital](https://thenext-us.com/solutions/capital/) - [Health \& Human Services](https://thenext-us.com/solutions/health-human-services/): We serve HHS organizations as both steady functional leader and change agent—delivering the revenue, systems, and strategy work the organization needs today while building the capacity that compounds over time\. ## Series - [Relationships and Revenue](https://thenext-us.com/blog/series/relationships-and-revenue/) - [The Six Centers](https://thenext-us.com/blog/series/the-six-centers/) - [Mastery in Action](https://thenext-us.com/blog/series/mastery-in-action/) - [TAM penetration](https://thenext-us.com/blog/series/tam-penetration/) - [Hidden structures](https://thenext-us.com/blog/series/hidden-structures/) ## Categories - [Content and Communications](https://thenext-us.com/services/content-and-communications/) - [Strategy](https://thenext-us.com/services/strategy/) - [Marketing](https://thenext-us.com/services/marketing/) - [Brand](https://thenext-us.com/services/brand/) - [Strategic Planning](https://thenext-us.com/services/strategic-planning/) ## Needs - [Personal Growth](https://thenext-us.com/resources/need/personal-growth/) - [Cross Sector Collaboration](https://thenext-us.com/resources/need/cross-sector-collaboration/) - [Business Excellence](https://thenext-us.com/resources/need/business-excellence/) - [Marketing Excellence](https://thenext-us.com/resources/need/marketing-excellence/) ## Optional - [Sitemap index](https://thenext-us.com/sitemap_index.xml)