About

We help organizations and individuals accelerate their growth.

We use contemporary methods, informed by years of firsthand experience working with pioneers of positive system change.

Our services include strategy, coaching, and speaking.

Are you:

  1. An enterprise navigating a major transformation?
  2. A startup with ambitious plans for changing the world?
  3. A social entrepreneur who could use an informed and objective perspective?
  4. An individual looking to break through to new levels of personal and professional performance?

Are you inspired and willing to grow?

We’re here to help.

We believe life and business are not about winning, but about navigating one transformation after another.
Deepening our connections to others unlocks our vitality.

Team

Our network includes some of the world’s best designers, writers, and researchers. For project work, we can assemble an ideal team whose members all have their names and reputations on the line doing work they love. We find this produces an excellent result without the overhead costs of a traditional agency.

Founder

Mark Gibson

Mark is a strategist and executive coach who for over 17 years has worked with well-known global businesses and pioneers of positive system change. As the founder of The Next Us, he has worked directly with the leadership teams of Zazzle, Wize Commerce, Omidyar Network, LeapFrog, Apollo Alliance, Art Center College of Design, KnowledgeWorks Foundation, Global Kids, Chromatik, Misnomer Dance Theater, and Sundance Channel.

Mark began his career as a grant writer for the Institute for Advanced Technology in the Humanities. After a few years at small creative agencies, he eventually became a Director of Program Management at Sapient Corporation, leading large-scale web projects for Walmart.com, Gap, and Cisco Networking Academy. During this time, he also served as the Board President of BAY Positives, the nation’s first peer-run agency for young people living with HIV/AIDS.

In 2002, Mark joined Stone Yamashita Partners as a strategist helping CEOs and executive teams articulate visions for change, build cultures of innovation, and create unique customer experiences. Mark’s clients during his four years at SYPartners included Hewlett-Packard, General Electric, NBC Universal, Lifetime Television, Yahoo!, and the San Francisco AIDS Foundation.

In 2006, Mark started The Next Us to help organizations and individuals achieve breakthrough change. He speaks regularly on business- and community-driven innovation.

Outside of work, Mark finds inspiration in the performing arts. He is a daily meditation practitioner and amateur singer. mark@thenext-us.com

Collaborators

Natalie Linden

Natalie Linden will find the heartbeat of your story. With strategic thinking and creative collaboration as her touchstones, she helps organizations build powerful narratives across every touchpoint, from positioning and messaging to naming, taglines, ad campaigns, websites, social media, packaging, print collateral, speeches – even the occasional poetic stanza. Her expertise also crosses industries, from Silicon Valley giants like Google and Cisco Systems to plucky start-ups like Alter Eco and consumer favorites like Perricone MD and Peet’s Coffee. She has a particular passion for companies who make it their business to leave the world a little better than they found it. www.wordsforrentorsale.com

Andrea Saveri

Andrea is an independent consultant, located in Berkeley, California. She works at the intersection of foresight and strategy helping organizations adapt to a world of unexpected change. For more than 20 years Andrea has worked in Silicon Valley and around the world with businesses, foundations, and public institutions applying insights from futures research and emerging technologies to develop strategy and market opportunities. She currently focuses on the convergence of technologies of cooperation, strategies for collective action and commons building, platforms for enabling resilience, and amplified communities. This nexus of disruption and creativity offers unprecedented opportunity to regenerate community life, flexible institutions, and our capacity for wellbeing. www.andreasaveri.com

Clients

Our clients include well-known global businesses and pioneers of positive system change. Please contact us to learn more.

Partnered with this beloved educational brand over a two-year period to revitalize its consumer value proposition, vision, and innovation strategy
Worked with this leader in online monetization and traffic acquisition over a three-year period on vision, brand strategy, brand identity, marketing strategy, and product UX design
Engaged with the Sundance Channel over a two-year period on strategic planning and digital media strategy
Worked with this early thought leader of the clean energy, good jobs movement to revitalize its positioning
Collaborated on digital media strategy for the Los Angeles Earthquake: Get Ready project, a pioneering integrated marketing effort focused on disaster preparedness and community resilience
Advised KnowledgeWorks and its school development subsidiary New Tech Network over a two-year period on business, brand, and innovation strategy
Worked with this experimental arts organization on strategic planning and development of the Audience Engagement Platform, an open-source network for connecting audiences and artists
Worked with the Omidyar Network leadership team on positioning, messaging, brand definition, and culture evolution
Worked with this Hawaii-focused social investment initiative to design a scalable, results-driven approach to local ecological resilience
Assisted this innovative web- and mobile-based music education platform with overall brand strategy
Worked with this group content and curation platform on brand identity design and naming
Worked with this social gaming platform featured at the 2011 Google I/O developer conference on brand identity design