Monthly Archives: September 2017

Becoming #1

Long ago a colleague recommended that I read the book Eating the Big Fish by Adam Morgan. I did. At the time, I thought it was interesting, if simplistic. And then I continued to use it as a key tool in my professional work for the next dozen years. The core idea in Eating the Big Fish is that there are large incumbents in every market space, but “little fish” can come to dominate the ecosystem through…