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Three kinds of strategy

When people ask about the kind of consulting work I do, I often describe it as business, brand, and marketing strategy. These three kinds of strategy are separate but related. Doing any one in isolation produces an inferior result. Business strategy, without thought about how it comes to life in people's hearts and minds, tends to be a PowerPoint deck that…

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Our default way of experiencing the world is through stories. Whether they come from the latest Good Wife episode, the companies we purchase from, or the theater of our minds, stories are safe-to-consume simulations about how things were, are, will be, or could be....

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