Maximize impact by tightly integrating business, brand, and marketing strategy.
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Data science is changing global and local business. One might think that immense data sets and expensive tools are required to make sense of this increasingly complex world, but that’s not true. Before we even look at data sets, we can all cultivate better data sense...
Our default way of experiencing the world is through stories. Whether they come from the latest Good Wife episode, the companies we purchase from, or the theater of our minds, stories are safe-to-consume simulations about how things were, are, will be, or could be....